TIMES JAZIRAH, MOJOKERTO – Roisul Feliati, a resident of Canggu Village, Jetis District, Mojokerto Regency, has successfully transformed coconut husk waste into a valuable economic product. His innovative approach has turned coconut husk waste into pillows, popularly known as "Bantal Moker". Roisul's venture is now on the brink of significant growth.

The business, established on October 17, 2012, now boasts eight permanent employees and ten freelancers. Roisul's entrepreneurial journey began when he noticed the abundance of coconut husk waste around his home. This observation sparked the idea to repurpose the waste into pillows, leading to the creation of a profitable business.

"We have eight permanent employees and around ten freelancers. Our production capacity is 3,000-3,500 pillows per month," Roisul shared with TIMES Indonesia on Thursday, July 11, 2024.

One of the unique aspects of Bantal Moker is the variety of designs available. Customers can choose from embroidered pillows, character-themed pillows, and custom designs. The business now offers over 100 different variants, catering to diverse customer preferences.

Initially driven by his passion for sewing, Roisul designed a pillow for his unborn child, which eventually evolved into his business. 

Expanding Market Reach

Roisul leverages social media platforms like Facebook, Instagram, TikTok, and e-commerce sites to market his products. His pillows are well-known in Mojokerto and have reached cities like Surabaya, Jombang, and Gresik. Additionally, his pillows are used as souvenirs by umrah and hajj travel agencies. The pillows are priced between IDR 25,000 and 35,000 each.

Currently, Roisul is participating in the Pertamina UMK Academy 2024. His motivation for joining this event is to continue learning and updating his knowledge in line with modern trends. "I also aim to expand my business network and seize broader networking opportunities for business advancement," he said.

Roisul expressed his joy and gratitude for being part of the Pertamina UMK Academy 2024, recognizing it as a valuable opportunity. "I hope to gain more confidence and courage to advance my business, equipped with knowledge from experienced mentors, leading to more precise business calculations. Participating in a national event with Pertamina is a significant opportunity," he added.

Roisul Feliati's story is an inspiring example of how innovation and determination can turn waste into wealth. His journey from noticing coconut husk waste to creating a thriving business highlights the potential for economic growth through sustainable practices. As Roisul continues to expand his knowledge and network, his business is poised for even greater success. (*)