TIMES JAZIRAH, JAKARTA – A success story of someone might inspired others to do the same thing or might be better. Just like this success story of Imanuel and his cafe Kavee Coffee.

Imanuel, one of the owners of Kavee Coffee, has proven that opening a coffee shop in the heart of a residential area can be a great business move. He recently shared his thoughts on the growing trend of neighborhood cafés with *TIMES Indonesia*, stating that more and more people are now looking for casual spots to hang out within their own communities.

Located in Desa Ragajaya, Bojonggede, Bogor, Kavee Coffee is strategically placed in a residential area, a move that Imanuel believes will draw customers from both Bogor and Depok. According to him, this shift in consumer behavior reflects a growing demand for accessible, nearby hangout spots that don’t require a long trip to the city center.

"I see this trend of neighborhood cafés growing, and I believe there’s a real need for places like Kavee Coffee in local areas such as Tugu Macan, Citayam, and Bojonggede," Imanuel explained during an interview with *TIMES Indonesia* on Thursday, September 12, 2024.

Kavee Coffee caters to a wide range of needs, from being a casual place to enjoy coffee and meals, to serving as a workspace for students and professionals, and even providing a venue for business meetings. The coffee shop is designed to be versatile, meeting the varied needs of its diverse clientele.

Imanuel is optimistic that Kavee Coffee will become a popular gathering place. "We are confident that our business will thrive because we understand the growing demand for social spaces within residential areas," he said. He believes that people are increasingly looking for convenience, preferring nearby spots for their social and professional activities.

The menu at Kavee Coffee is designed to appeal to a broad audience. It offers a wide range of beverages, from coffee to non-coffee drinks, and mocktails. On the food side, the menu includes both Western dishes like spaghetti and Indonesian staples such as nasi goreng, as well as a variety of snacks. Despite the wide selection, Imanuel assures that prices remain affordable, keeping in line with the pricing of their other Kavee Coffee locations.

"Our prices are consistent with those of our other branches, and we ensure that both the food and drinks meet a high standard of quality," he said confidently.

Beyond serving great food and drinks, Imanuel sees Kavee Coffee as a way to positively impact the local community. He believes that opening a business like this can bring benefits not just to customers, but to the surrounding neighborhood as well.

"I’m confident that our presence here will help create jobs for people in the Bojonggede area," he said. By providing employment opportunities, Imanuel hopes that Kavee Coffee will contribute to the growth of the local economy.

In the rapidly growing area of Bojonggede, Kavee Coffee stands as a symbol of this neighborhood café trend, offering a welcoming space for both casual hangouts and business interactions. With a strong sense of community and a focus on quality, Imanuel is excited to see his business flourish in the coming years. (*)